Graph of the month

Deflation in China: will it suffer the same fate as Japan 30 years ago?

Our mission

MacroGuide answers your questions about the global economy and financial markets

Our services

From macroeconomics to investments


Macroeconomic analysis


Financial advice




Macroeconomic analyzes

We can provide you with timely macroeconomic analyses, illustrated with charts and internal indicators to forecast growth and inflation in developed and emerging countries.

These indications will give you the critical thresholds that signal the danger of recession and the chances of recovery.

Analysis frequency: according to your needs

Prices: competitive

Financial advice

MacroGuide Sàrl offers you recommendations on your investment policy, based on strategic and tactical asset allocation. Strategic allocation is based on your investor profile, your investment horizon and your risk tolerance. Tactical allocation aims to overweight or underweight each asset class (cash, bonds, stocks, real estate, gold) depending on the opportunities and risks of the financial markets.

Frequency of financial advice: according to your needs

Prices: competitive



We may speak at conferences or participate in round tables on topics related to the outlook for the global economy and financial markets.

The key to a good presentation at a conference is to understand that to be exciting, you have to be passionate.

The conference can be given in French, English or Italian. Here is an example of a conference: Ted Conference .

Frequency: according to your needs

Prices: competitive

Our philosophy

The philosophy of MacroGuide Sàrl is above all to help our clients manage their assets.

By deciphering the sometimes complex interactions between the global economy and financial markets.

We have 3 fundamental golden rules for managing our investments, which we summarize under the acronym UAF

U for Understanding… the reasons for our investments. If we cannot explain to a loved one why we invested our money in this or that investment, then it has no place in our portfolio. Warning: the argument “I buy because it’s going up” can be included in the list of arguments, but… it must not be the only one!

A is Anticipate! Let’s focus on the future performance of our investments rather than past returns! It’s about looking towards the future rather than looking in the rearview mirror to direct our investments on the performance highway. However, past performance can be as useful in measuring risk as a glance in the rearview mirror before overtaking…

F for forgot : we must erase from our memory the price at which we made our investments. Of the three rules, this one is undoubtedly the most controversial and the most difficult to assimilate. When we look at the bank statement detailing our investments, our eye is first drawn to the last price and then, immediately after, to the column indicating the purchase price.
The comparison makes us smile or grimace but does not help us decide whether to sell or not. To do this, we must return to the two previous rules of understanding and anticipation.

Our main goal is to help you manage your investments and their risks.

Our service is primarily aimed at pension funds, independent wealth managers and family offices.

Do not hesitate to contact us for more details.


About us



Michel Girardin is professor of macro-finance at the University of Geneva. He also runs the online finance course there.

The video courses on market finance that he has been running since 2018 rank among the 5 most popular courses in the world on the Coursera “Massive Open Online Courses” (MOOC) platform. In 2020, he successfully launched a similar online course in French at the University of Geneva.

Michel has over 30 years of experience as chief economist and investment director in the Swiss banking sector. In this capacity, he advised on the investment policy of the main European pension funds. He is a member of the board of directors of the International Center for Monetary and Banking Studies, headed by Thomas Jordan, president of the Swiss National Bank.
In 2013, he founded MacroGuide SàRL, an investment consulting and monitoring company for pension funds and wealth management companies.

An experienced columnist, he published “The Stock Market and Life” with Slatkine, a collection of portraits in text and images of great financiers.

Michel holds a doctorate and a master’s degree in political economy from the Ecole des HEC of the University of Lausanne, as well as a master’s degree in economics from the London School of Economics. Quadrilingual fr/ita/ang/all, he has dual Swiss and French nationality.